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Posts by Ziad Ghadbane

Ziad is an avid fan of Premier League soccer, admirer of alpacas, building computers and learning about next-gen tech. Within this Manchester United faithful, lies a curious marketing leader, researching the next biggest B2B communication pain-point. Marketing the value that VoIP possesses within the business world is his most lethal weapon.

How Secure Is VoIP? Security Threats, Signs, & Prevention Tips

Want to reap the benefits of an online phone system but worried about security? Here we’ll break down everything you need to know about VoIP reliability, common threats, and...

What is Traffic Shaping and Why do I Need It?

In a world where consistent internet performance is key, traffic shaping helps prioritize important data like VoIP and video calls. By managing bandwidth more efficiently, it...

10 Strategies That Improve Customer Retention

All successful businesses know that the sales process is merely half the battle and that what really makes a business prosper is the ability to retain existing customers

Inbound Contact Center: A Complete Guide

Are your support teams struggling to keep up with ever-increasing ticket volumes? You're not alone.

Achieving Customer Success with Call Centre Analytics

Even the most common business tools such as email and VoIP telephony can help companies leverage data to deliver a connected customer experience.

Customer Experience Oct 8, 2024

What Is A Customer Experience Platform? 10 Types To Use In Your Business

Companies are realizing that happy and satisfied customers mean better business. They drive revenue, enhance loyalty, and strengthen your brand.

Essential Metrics for Every Call Center

Every busy call centre has its challenges whether the team is qualifying prospects, taking orders, providing customer service, or delivering technical support. Call center...

Business Communications Aug 29, 2024

Top Sales Metrics and KPIs Your Team Should Be Tracking In 2025

For ultimate sales success discover different types of sales metrics, which are most important, and how to effectively track and measure them.