You may have the smartest gadgets and the coolest software money can buy – but if your business telecoms service isn’t up to scratch, you could find yourself struggling to keep pace with your competitors. In this guide we’ll be looking at some of the criteria your should consider when choosing a telephone service to enhance your business.
We’ll begin by looking at the main categories of phone service available for business users.
Tried, tested, and with years of backing from service providers and equipment manufacturers, a landline system may be an option if you’re in the early stages of enterprise development, own or currently rent your on-site hardware, and are hesitant about new technologies and their possible complications.
But while landline systems do traditionally offer quality and reliability of service, they may prove problematic if you or your employees spend a lot of time away from the office. And with the increasing need for modern business communications to incorporate aspects of other elements such as the sharing of documents, images, or large data files, the limitations of this technology may soon become apparent.
As you step away from traditional cable-based phone systems, smartphones and other mobile devices will figure largely in any option that you consider. At the scale of the smallest enterprises (where the number of people making up an organization may be very few), it’s possible to get by with a telecoms system based entirely on individually owned mobile phones.
Typically, this will involve paying for a subscription to a cellular service provider – with its attendant charges for international and long-distance calling, data plans, international roaming, and so forth. Tariffs and service levels are only as good as the network provider you choose.
Virtual Phone Services
Especially popular amongst small and micro-sized enterprises, virtual phone services give the option for existing landlines to be diverted to your designated mobile phone numbers. This extends business phone availability to remote and mobile workers, who can be connected to a designated office site whose number is registered with the system. Some providers also offer virtual receptionist services.
Voice over Internet Protocol or VoIP is a telecommunications technology based on digital data transfer which allows for an easier integration of both desk-based and mobile telephone equipment. IP telephony (a general term for phone systems using the internet as a transmission medium) makes use of both the internet and your organization’s Local Area Network (LAN), in conjunction with a virtual Private Branch Exchange (PBX).
Systems are largely software-based, so there’s little outlay required for on-premises hardware. Service plans vary, but it’s now a generally accepted fact that VoIP systems are considerably more cost-effective than landlines. Calls to phone numbers within the same network are usually free, while long-distance and international calls may be charged at local rates as they’re carried over internet channels.
The self-hosted VoIP option is dependent on your having an IP-PBX installed at your own business premises. This is an option if your organization has a capable IT department to handle the installation, maintenance, and upgrading of the equipment.
“Perpetual payment” models exist for self-hosted VoIP systems, whereby you can make an upfront payment then use the system “in perpetuity”, incurring minimal monthly overhead payments from that point on.
Cloud-based VoIP (Hosted VoIP or IP-PBX)
For those wishing to enjoy the cost and operational benefits of VoIP but lacking the staff or technical expertise to manage an on-premises solution, a VoIP system hosted and managed by a service provider in the cloud is the next best bet.
Besides the reduction in hardware, installation and maintenance requirements with your infrastructure resident in the cloud, there’s a corresponding relief from the burden of housing equipment on your premises – ideal in these times of escalating office rents. And if your organization exists across several branch sites or remote offices, the system can be configured to assign phone numbers based on any location that you designate.
This coverage extends to mobile devices, so remote and mobile workers can be connected to your business phone system regardless of their location. Systems can be scaled up or down easily, with a subscription payment model typically based on monthly charges.
Larger enterprises and those wishing to extend the life of their existing hardware may opt for a combined system, connecting their Public Switched Telephone Network (PSTN) to their business IP-PBX system. At the desktop level, there’s a range of hardware including hybrid phones which may be used as a standard landline or as a VoIP installation.
Some Points To Consider
In making your choice, here are some considerations to bear in mind:
- Is your network bandwidth (internet connection speed) fast and reliable enough to assure smooth data transmission and voice quality for VoIP?
- What kinds of features and telecommunications network access will you and your remote or mobile workers require?
- What volume of calls do you anticipate – and will this change over time?
- How many lines do you expect that you’ll need?
- What kind of hardware do you already possess?
- What equipment and software will you need to put a new system in place?
To get a free quote on a self-hosted system, cloud based system, or a hybrid – click here.